The packaging design is important from a functional and aesthetic point of view. The functionality is achieved by selecting the most suitable materials and packaging system which relais on the product to be packaged.
The selected solution must ensure at least the basic functionalities such as preservation, consumer information, and the facility for the distribution. Furthermore, the consumer must find the packaging easy to use and adapted to its lifestyle.
As regards aesthetics, there are sectors in which consumer opinion is a key factor in the distribution process. Therefore, packaging design plays an essential role in the success of the purchase process.