It is essential to know the competitive environment of your company both in the introduction of the corporate strategy as well as in the execution of proposed initiatives since on-time reorientation is better than a failed attempt.
We customise competitive intelligence projects to identify and monitor those critical factors that directly affect your company. The changes in the environment in which your products are commercialised determine the success or the failure of an innovation initiative.
The identification of market, technology and consumption trends with sufficient time in advance allows the early recognition of opportunities which in turn will enable a better competitive positioning as a last resort. Based on that objective, we work with a multidisciplinary team in the forefront of research, development and innovation.