Digitization explores the challenge of approaching the customer. Industry 4.0 links the company and the connected customer in the new manufacturing ecosystem.
Big Data is now a great ally to identify the deepest consumer needs and therefore enables companies to give a suitable answer. It can be achieved by means of a massive processing of data obtained from the vast information collected from mobile devices and its behavior in digital environments.
Digital technologies are focused on shortening time and maximizing the success of new products design process, besides the creation of novel and better shopping and consumption experiences.
To customers and consumers increasingly segmented, diverse and informed, moving into permanent multiple channels,