Connected customer. Industry 4.0. Manufacturing ecosystems

Digitization explores the challenge of approaching the customer. Industry 4.0 links the company and the connected customer in the new manufacturing ecosystem.

Big Data is now a great ally to identify the deepest consumer needs and therefore enables companies to give a suitable answer. It can be achieved by means of a massive processing of data obtained from the vast information collected from mobile devices and its behavior in digital environments.

Digital technologies are focused on shortening time and maximizing the success of new products design process, besides the creation of novel and better shopping and consumption experiences.

To customers and consumers increasingly segmented, diverse and informed, moving into permanent multiple channels,

Customer active listening and data analysis

Digital tools permit the collection and analysis of integrated data of expressed consumers’ opinions and their behavour on digital media.

Shopping experience improvement

Mobility and geolocation are two key elements. Customized digital platforms and mobile applications enhance the shopping experience and relationship with the product and the brand. Furthermore, innovative ways of displaying information and communicate with the consumer improve consumers experiences.

Consumer integration in product design

Consumer integration in the product design and marketing actions, enhances success probability. The interaction through mobile, social media … enables quick contact and constant interaction in all stages of product design.