Discover the acceptance degree of your products by means of hedonic behaviour
Acceptance, expectations and interest, strengths and weaknesses on a sensory level, preferences, concept fit, purchase intention, emotions triggered by the product…
Consumer testing is a key tool for new product launches, competitive benchmarking, prototype selection, reformulation, product improvement and optimisation. They are also a very useful tool for validating cost reduction or changes in the manufacturing process and ingredients, for estimating sensory shelf life and for validating sensory claims to communicate on the packaging.
They are particularly useful when developing radically new products, minimising the uncertainty of their market launch, and in the development and launch of new foods:Plant based foods, foods with new protein sources (insects, microalgae), cell cultured meat…