Minimises food and reputational risks
Secures brand positioning and consumer confidence
Food fraud is a general term used to cover the deliberate and intentional substitution, addition, manipulation or misleading presentation of food, food ingredients or food packaging; or misleading false claims made about a product for financial gain.
Although food fraud incidents can occur in a number of different circumstances, they are generally related to issues such as labelling, advertising, presentation and packaging, where consumers are misled. Therefore, food fraud prevention is approached holistically.