Consumer studies

The opinion that ensures success
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To guarantee a cosmetic product success, it is essential to respond to consumers demand. The preferences, needs and opinions of consumers must lead the development and launch of a new cosmetic product.

Consultations to consumer panels with a similar profile to the target public give value information to set innovative product formulations and packaging designs that combine ergonomics and design.


Ensure the success of your cosmetics

  • Optimize the design process of new products
  • Ensure your success by consulting target consumers
  • Reduce the losses with the withdrawal of unsold lots
  • Increase your market share

+ information on our consumer services


Cosmetic, innovation and consumer

STANPA, CONSUM and El Corte Inglés provide their opinion of innovation in the cosmetic sector, where the consumer is an essential factor.


Cristina Jodar

Expert in the analysis of consumer behaviour.
Research & Account Manager of AINIAFORWARD