The selection of an appropriate packaging material is essential to prevent cosmetics´ deterioration.
Cosmetic ingredients deterioration is generally caused by light, humidity or temperature, what can be overcome with barrier materials.
In some cases, the packaging must avoid the proliferation of microorganisms that may deteriorate the product, thus active packaging may be the solution.
Packaging must not only fulfill the protection function, but also be attractive and innovative, and functional and ergonomic. The appropriate design of the packaging is essential to grap consumer attention.