One of the most valued aspects for the consumer is the health benefit foods provide. Consumers demand new foods with low-calorie, low-fat, and low-salt content. Also, probiotic foods that have a beneficial effect on the organism, and prebiotics that help microorganisms to work better.
It is expected that the design of personalized diets based on their genetic profile (nutrigenetics) is extended, and that consumers may acquire medicated feedingstuffs that are beneficial to improve their health. From the point of view of well-being, nutricosmetics plays an important role.