To be at the top of mind of the consumer is achieved by offering innovative products that satisfy their needs at all times. Market trends indicate that product demand prefers natural and healthy products, and preferably less processed food.
A new product development involves different aspects of the production process such as the selection of ingredients, and a stable formulation that produces the desired organoleptic properties and shelf life. The following step is the design of an appropriate packaging and the use of claims related with the consumer demand. All of the foregoing should respect the legal requirements of the market in which the product will be commercialised.