Market and consumer

Consumer studies
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Understand the market the and consumer behaviour is essential to take strategic decisions concerning products.

Access the consumer emotional part and find out what their real needs are is the key to a successful product development that meets the consumers’ desires.

AINIAFORWARD methodologies and continuous co-creation of concepts focused on the analysis of future consumer behaviour are some of the techniques we use to provide accurate knowledge of the environment.

we bring value through…


To meet the consumer needs, the ideas are materialized with the support of our multidisciplinary team, providing expertise in the legal field, packaging, production technologies, etc.

Own customized solutions

Meeting your needs

Market and consumer information

Identify market opportunities and discover if a product meets the consumer needs is critical to not fail.


Knowing consumers in more than 20 markets across 5 continents.



Cristina Jodar

Expert in the analysis of consumer behaviour
Research & Account Manager de AINIAFORWARD