Packaging that is more sustainable while ensuring food security and economic viability
According to the European Strategy for Plastics in a Circular Economy, by 2030, all plastic packaging on the EU market should be reusable or able to be recycled in a cost-effective way.
In addition to a reduction in environmental impact, the goal is to reduce dependence on fossil fuels, minimise food waste and adapt packaging to new consumer demands.
Developments in packaging are therefore focused on balancing shelf life, product safety and environmental impact.