Consumers, increasingly aware of the influence of diet on their health, require products that contribute to their welfare. Developing healthy foods is aimed at offering an adequate diet for people with diabetes, hypertension, cholesterol and obesity among others.
Azo compounds replacement with natural alternatives, the use of low-calorie sweeteners, replacing saturated fat with a healthier version and the search for protein sources alternative to animals, are examples of market trends related to healthy food development.
Although it emerged as a necessity due to the growing number of intolerant and allergic people, today, the increased demand for “free from” stating versions is a trend. Solutions free from gluten, lactose-free, egg or soy-free are increasingly widespread.
Organic products are positioning themselves in the market as a more beneficial alternative for health.